The Frustration That Led to Innovation
If you’ve ever had to wrestle with cling film or foil to cover your pet’s half-eaten meal, you’re not alone. Pup & Kit founder Mark knows the struggle all too well. His dogs, like many, didn’t always finish their food in one sitting, and he was constantly covering their bowls with makeshift solutions to keep their meals from drying out or attracting flies.
But the real headache? Mornings before daycare. Trying to un-peel sticky cling film, re-wrap the food, and send his pups off with a fresh meal felt like an unnecessary daily battle. There had to be a better way. That’s when the idea for the Lid-it® Pet Bowl was born—a simple but effective solution designed to make life easier for pet parents everywhere.
A Bowl Designed for Real-Life Pet Owners
Mark’s goal was clear: create a pet bowl that not only keeps food fresh but also eliminates the hassle of constant wrapping, storing, and prepping. After months of testing and tweaking, the Lid-it® Bowl was launched—featuring an airtight silicone lid that locks in freshness, prevents odours, and stops pests from getting to your pet’s food.
It wasn’t just about storage; the design had to be practical for busy pet parents. Whether you're meal-prepping for daycare, packing up food for a road trip, or just trying to keep leftovers fresh without mess, the Lid-it® Bowl does it all. The result? A stainless steel, dishwasher-safe, non-slip bowl with a snug lid—so simple, yet so game-changing.
How Pet Owners Are Using the Lid-it® Bowl
Since its launch, the Lid-it® Bowl has found its way into homes (and hearts) of pet parents who now wonder how they ever managed without it. Here are some of the ways it’s making life easier:
✅ No More Food Waste – If your pet doesn’t finish their meal, just pop the lid on and store it for later. No more dried-up kibble or wasted wet food.
✅ Perfect for Doggy Daycare – Prep meals the night before and send your pup off with a fresh, sealed dish that’s easy to transport. No messy bags, no stress.
✅ On-the-Go Convenience – Heading out for a weekend trip or a long walk? The Lid-it® Bowl makes traveling with food and water easy.
✅ Mess-Free Storage – Keep food sealed in the fridge or freezer without odours escaping. Plus, it’s dishwasher-safe for effortless cleaning.
✅ A Game-Changer for Raw & Frozen Food – One unexpected but hugely popular use of the Lid-it® Bowl? Defrosting meals. Many pet parents who feed their dogs raw diets like Bella + Duke, or subscribe to fresh food delivery services like Butternut Box, receive their pet’s food in frozen portions. Instead of using random containers or worrying about cross-contamination, they simply place the frozen meal directly in the Lid-it® Bowl, pop on the lid, and let it defrost safely in the fridge—all while staying fresh and contained.
✅ Meal Prepping Made Easy – Whether you cook homemade meals for your pet or portion out their food in advance, the Lid-it® Bowl helps streamline the process. Prepare meals in advance, freeze them in the bowl, and defrost them as needed—no extra containers required.
A Small Change That Makes a Big Difference
As pet owners, we’re always looking for small ways to improve our pets’ lives while making our own routines smoother. The Lid-it® Bowl is a simple innovation that removes a common frustration—because let’s be honest, the last thing any of us need is another kitchen mess to deal with.
Three months in, the feedback has been incredible. Pet parents love how versatile, practical, and stress-free mealtimes have become. And for Mark, it’s been rewarding to see his once-daily frustration turned into a product that’s now helping so many others.
So, if you’re still battling with cling film, it might be time to ditch the wrap and switch to the Lid-it®.
Curious to see how it works? Check it out here.
